

45 min
Free


Hi, I'm Dustin Lloyd, a lifelong entrepreneur, author, and business coach.
With my 25 years of experience building a locksmith business, I've developed a system that allows me to adapt and learn from mistakes to stay successful, and now, I'm excited to help you do the same.
My journey sparked the creation of my book, 'It's All Your Fault,' a testament to the power of the growth mindset.


In the book, I not only narrate my personal story but also offer hands-on tips to help you eliminate limiting beliefs and gain control of your life.
I've shared my wins and losses on social media which prompted other business owners to ask for advice. I've also shared my strategies which has helped their businesses grow. This inspired me to start coaching others with the goal of helping them achieve the life they deserve.
My best results have come from customized one-on-one calls, where I delve into the unique challenges facing my client's businesses, offering solutions tailored specifically for them, based on my experience and research-backed insights.

My Coaching Philosophy
A growth mindset is the foundation of sustainable success.
I help business owners eliminate self-doubt, build a positive self-image, and unlock their full potential.
To complement my book and coaching sessions, I’ve developed a comprehensive workbook designed to strengthen your growth mindset—helping you identify your strengths, break through self-limiting beliefs, and cultivate a powerful inner voice.
I understand the unique challenges of service-based business owners and am committed to helping you transform your business. With the right mindset and strategies, we’ll build a solid foundation for success.
You have the power to take control of your life and business. Let’s make your business work for you—not the other way around.



More Of A Listener
Than A Reader?

No problem. You can get the audible of "It's All Your Fault"! - now available in a dynamic, easily digestible format that fits into your fast-paced lifestyle.
With the Audible version of this enlightening book, you can plunge into Dustin's inspiring journey whenever and wherever you want - during your commute, while exercising, or even as you unwind before sleep.
What Are Others Already Saying About 'It's All Your Fault?'
"It's one of the few books that actually talks about the difference between a growth and a fixed mindset..."
- Todd Fleming
"It shows that no matter where you are in life, no matter what you've done in the past that you have so much room to grow..." - Aisley Herndon
"It shows you that regular people that are kind of floundering around can end up finding themselves and make a good life for themselves..." - Lisa Oliver
"It really made me realize that I needed to adopt more of a growth mindset so I could see more progress, and more success in my life..." - J.T. Martin
"If you read this book, you're going to be alot better off. Especially for the entrepreneurs out there. It's good for those who are just dipping their toes in the water or those who have been in the game for years..." - Riot Craig
"As a new business owner, this book has shed light on what is necessary for me and the business to do to become successful..." - Adam Dickey

Have A Question For Me?
